What Does Front of Package Labelling Mean for Consumers?
Front-of-package labelling is rapidly emerging as one of the most discussed food industry changes, and there is a good reason. With the growing congestion of the grocery aisles with packaged foods, the front of package labelling provides the shopper with a quick, visual means of knowing what exactly is inside a product, even before they can so much as turn the product around to have a read of the fine print. To the consumer, this is not merely a compliance or design change, but rather a trust, transparency change and a healthier choice without having to be a nutritionist to make it. What Is Front of Package Labelling, Exactly? Front-of-package labelling is simplified nutrition information that appears on the front of the product instead of in the typical nutrition facts on the back. It normally emphasizes the sugar, sodium, saturated fat and calorie content in symbols, colours or warning labels. The idea is straightforward: to ensure people can make informed decisions, not minut...